Blue Rose Photography
Complete mobile-first redesign and development of a wedding photography website. The current design was dated and not driving business to the client, so I was tasked with creating a new style which focused on a clear call to action and the photographers unique value proposition. I focused only on the most important content, while keeping the barrier to get in contact with the photographer extremely low. Working with custom typography and the photographer's pictures, I was able to give this new website a professional design facelift while still keeping a large amount of the personality that set the client apart from others. Using Drupal, I translated the design into a finalized product that the business owner could update and use to interact with clients. Blue Rose Photography gained several new clients as a result of this website.
- April 2013
Created a company-wide set of design standards. In charge of day to day design and content maintenance of company websites, our main advertising platform product, and client campaign assets. Led company initiatives to create new advertising formats, resulting in 6 new possible revenue streams. In 2012, led the redesign of the our front-facing corporate website, creating a custom responsive grid. The redesign resulted in boosted SEO, a fresh look that more accurately presented the companies value proposition, fixed usability issues with mobile users, and reduced exit rates while increasing engagement with our users. Also, I executed a design refresh to the main product of the company, an advertising serving and campaign management platform. My UI change both increased productivity and updated the visual style to match the company website. By using future-proof UX, my design refresh enabled the advertising product to scale up with new features without breaking the layout, as it would have done before the interface redesign.
- April 2013
Developed a complete identity, web presence, and social media strategy for a multi-million dollar non-profit that treats wounded U.S. soldiers. Working with the founder, several head surgeons, and top officials in the United States military, I was able to convey the message of the company through a custom logo and identity system. This process culminated with the creation of the company's website, where donors and founders could actively work to treat patients and keep track of their programs and progress. Executed on a content strategy plan conceived by myself and vetted by the shareholders, the program is now able to accept new patients, track their treatment, and post results on the website.
- November 2012
Executed a complete redesign of spruke.net, the website of a musician and DJ. Taking inspiration from both the electronic music genre and from the clients most beloved video game, I presented a design style that was completely unique and infused with the musician's personality. Utilizing HTML5 and CSS3 to progressively enhance the website, the finalized design is both responsive and optimized. The success of the website was measured in thousands of new twitter followers, the clients main method of interacting with fans.
- December 2012
Redesigned and developed Gregory Lamberson's website. By completely rethinking the direction of his dated online presence, I brought his website up to a standard where he was able to effectively market his new books and movies in a way that matched his style. This was a complete code rewrite, using modern web technologies and the Drupal CMS. I turned Greg Lamberson's website into a full social media hub with filterable lists of content, a unique design style with custom illustrations, and a one-stop shop for all his work. As a result of the new site, Gregory Lamberson saw a 25% increase in Twitter followers, a 10% increase in site visitors, and a 1:30 increase in engagement with the site.